Target Audience Moodboard

Adding to my target audience analysis, here i've produced a mood board to express the overall ambience reflecting my target audience of mainly females aged 16-24 with males also included in small amounts.

I created this by looking through magazines also directed at a similar target audience, and took images which had been used to attract them. From these, i created a collage which portrays my ideal buyer and therefore i can gain more of an idea into how to attract my potential audience.