Maslow's hierachy of needs is a theory founded in psychology, firstly proposed by Abraham Maslow. His theories link to the idea of human development and stages of growth whilst this particular theory is said to describe what people wish from their job.
At the base of the diagram, the basic aspects a human needs to survive are shown, before working upward towards the luxuries in life which are not necessities yet people enjoy having them.
This theory can be applied to the institution of media, especially in marketing. Throughout marketing, this theory shows that industries have spent time looking into the historical definitions of how people rank in "needing" things. Magazine's would be placed near the top of the pyramid, being a luxury which isn't necessarily vital to living, yet causes a lot of enjoyment for a person who acquires one. My product would run parallel to this idea, being a luxury and not an essential, therefore i need to make sure it is of the highest quality to keep my target audience willing to purchase it.
About Me
- Sophie Dawn Stainton
- Waltham Cross, Hertfordshire, United Kingdom
- Hiya! I'm Sophie, an A Level Media student who has high hopes for the future! Oh, and i'm a tiny bit accident prone...
Monday, 7 March 2011
My Target Audience
This is a group of girls who stereotypically portray the target audience i am aiming my magazine at. My target audience is mostly aimed at 16-24 year old girls however males would take up around 30/40% of the entire audience.
In detail i will look at Beth who’s 18 years old and lives in Central London in the midst of all the nightlife. She is a typical representation of the target audience I am aiming my magazine at and therefore by looking into her interests, this can help me understand which features to include, to attract the audience in the most effective way possible.
In detail i will look at Beth who’s 18 years old and lives in Central London in the midst of all the nightlife. She is a typical representation of the target audience I am aiming my magazine at and therefore by looking into her interests, this can help me understand which features to include, to attract the audience in the most effective way possible.
Beth is a student, also working part time in fashion retail. From this, she has made lots of friends similar to her in both personality and appearance. She has been to many festivals over the years including reading, v and sonisphere due to her interest in rock, indie and alternative music. As well as festivals, she frequently goes to live gigs of an evening with her friends, seeing both small artists and more widely known acts. After being hugely influenced by the “underground” music scene surrounding her in London, her favourite music artists include Florence and the Machine, The Kings of Leon and The Script. All of these stem from the rock genre, having an edgy ambience and creating an incredible atmosphere when performing live. After spending time at gigs, Beth would typically progress onto a nightclub before heading home in the early hours of the morning.
As well as her passion for music, she is also hugely interested in photography and fashion, frequently participating in photoshoots (both as a model and photographer) and spending time shopping for new clothes in both high street and vintage stores. By doing this, she has a very unique style and stands out from the typical crowd. She typically follows the styles of Alexa Chung and Fearne Cotton and aspires to be similar to them.
When grading my target audience within the ACORN classification system, I have placed Beth to be living within the "Comfortably Off" grade, within "Settled Suburbia" - 34. Lower Income Semis. This is due to her still living with her parents who meet this criteria.
Within the NRS classification, Beth's lifestyle would be quoted as within the "skilled working class" grade.
When grading my target audience within the ACORN classification system, I have placed Beth to be living within the "Comfortably Off" grade, within "Settled Suburbia" - 34. Lower Income Semis. This is due to her still living with her parents who meet this criteria.
Within the NRS classification, Beth's lifestyle would be quoted as within the "skilled working class" grade.
Sunday, 6 March 2011
Music Magazine Analysis
Music Mag Analysis As well as researching a variety of other music magazines in order to gain ideas for my own product, i will also be able to see what my competitors are creating and whether a niche is present in the market for me to enter. By looking at these rival magazine conventions i can understand what typical audiences of music magazines expect from the product and what is seen to be popular.
Sunday, 3 October 2010
Analysing final school magazine edits
Here is my finished front cover in comparison to my ideal design sketch idea.
Here i've used similar text to my original design, giving a slanted typical "old school" feel to the magazine, keeping in tune with generic conventions of a cover, in contrast to the text below (the main story feature) in a "text-message" style font. This was used to appeal to the younger teenage audience (my target audience) who use texts frequently every day.
I had to change the positioning of my text originally placed along the bottom in my sketch due to feeling the image looked more effective in the new position. I took this image of my friend and then used the lasso tool on photoshop to cut my chosen image out from the background it was placed on. From doing this i've learnt that when taking future photos i must make sure there is no shadow from the person and that the background contrasts with the front image to create the easiest use of the lasso tool.
The final change to my cover was the placement of the triangle and price. These were changed to fit with the photo more effectively. I included these features to give a visual representation of the "love triangle" story as well as let readers know in a bold way how cheap the magazine will be for them to buy, appealing to my target audience of students who wouldn't be able to spend much money on a school magazine.
Overall, i'm pleased with how my front cover has turned out due to it following the generic conventions of a title at the top and main medium shot of a figure and a price. Although generally magazine covers include more than one image on the cover, i decided to focus on one storyline full of gossip to grab the main attention of readers. This technique also causes less confusion for my target audience and provides a simple yet effective design. If i could change anything i'd use a different coloured background simply to create the page to be more pleasing to the eye and readers.
Here is my finished contents page in contrast to the original sketch idea.
I managed to create an almost identical contents page to my initial sketch which pleased me due to feeling this would appeal to my target audience the most. With it's generic conventions of a header title, list of pages and images running alongside, i decided to add a banner along the bottom similar to those found on websites giving advertisements to break this mould. This allowed my readers to feel comfortable with a layout they are used to and frequently see.
The title font and triangle image placed next to it link subtly to my front cover design, immediately giving the magazine a constant layout and a substance. As well as these, the photos i chose alongside stories gave a wide variety of things to read in my magazine including pupil dramas, teachers attitudes and sixth form achievements. This gives the biggest opportunity to gain readers due to having different articles which would be suited to individual students. I could improve the quality of my photos by using a higher quality camera, this would then give my images a more crisp finish and look more professional for my product.
Overall i like this contents page due to it's simplicity with a modern twist adding a banner along the bottom. My design follows the rules of a generic contents page and gives the information needed to the target audience. Again, if i could change any aspect it would be to give the background of the page a more exciting colour, linking with the front cover's colour scheme in order to give a more exciting ambience to my magazine and appeal to my target audience of students who enjoy brightly coloured items that catch their eye.
Here i've used similar text to my original design, giving a slanted typical "old school" feel to the magazine, keeping in tune with generic conventions of a cover, in contrast to the text below (the main story feature) in a "text-message" style font. This was used to appeal to the younger teenage audience (my target audience) who use texts frequently every day.
I had to change the positioning of my text originally placed along the bottom in my sketch due to feeling the image looked more effective in the new position. I took this image of my friend and then used the lasso tool on photoshop to cut my chosen image out from the background it was placed on. From doing this i've learnt that when taking future photos i must make sure there is no shadow from the person and that the background contrasts with the front image to create the easiest use of the lasso tool.
The final change to my cover was the placement of the triangle and price. These were changed to fit with the photo more effectively. I included these features to give a visual representation of the "love triangle" story as well as let readers know in a bold way how cheap the magazine will be for them to buy, appealing to my target audience of students who wouldn't be able to spend much money on a school magazine.
Overall, i'm pleased with how my front cover has turned out due to it following the generic conventions of a title at the top and main medium shot of a figure and a price. Although generally magazine covers include more than one image on the cover, i decided to focus on one storyline full of gossip to grab the main attention of readers. This technique also causes less confusion for my target audience and provides a simple yet effective design. If i could change anything i'd use a different coloured background simply to create the page to be more pleasing to the eye and readers.Here is my finished contents page in contrast to the original sketch idea.
I managed to create an almost identical contents page to my initial sketch which pleased me due to feeling this would appeal to my target audience the most. With it's generic conventions of a header title, list of pages and images running alongside, i decided to add a banner along the bottom similar to those found on websites giving advertisements to break this mould. This allowed my readers to feel comfortable with a layout they are used to and frequently see.
The title font and triangle image placed next to it link subtly to my front cover design, immediately giving the magazine a constant layout and a substance. As well as these, the photos i chose alongside stories gave a wide variety of things to read in my magazine including pupil dramas, teachers attitudes and sixth form achievements. This gives the biggest opportunity to gain readers due to having different articles which would be suited to individual students. I could improve the quality of my photos by using a higher quality camera, this would then give my images a more crisp finish and look more professional for my product.
Overall i like this contents page due to it's simplicity with a modern twist adding a banner along the bottom. My design follows the rules of a generic contents page and gives the information needed to the target audience. Again, if i could change any aspect it would be to give the background of the page a more exciting colour, linking with the front cover's colour scheme in order to give a more exciting ambience to my magazine and appeal to my target audience of students who enjoy brightly coloured items that catch their eye.Friday, 1 October 2010
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